Wise Fleece-Free FX: Havas Red Launches a Standout Campaign to Challenge Hidden Bank Fees

Havas Red joined forces with Wise to roll out Fleece-Free FX, a disruptive brand activation aimed at breaking Australians’ blind loyalty to the big banks and positioning Wise as the transparent alternative for overseas spending. The Challenge: Breaking Through Bank Loyalty Although Wise offered a genuinely better value proposition, it lacked the name recognition enjoyed […]

Norco’s Brand Purpose Campaign: Putting Aussie Farmers First

At HAVAS Red Australia, we partnered with Norco – one of Australia’s oldest and most trusted dairy brands – to define and amplify its brand purpose. This purpose-led campaign centred on elevating Norco’s commitment to Aussie dairy farmers, using strategic communications, PR, and earned media to build deeper emotional connections with consumers. Purpose-Led Storytelling Norco […]

My Guardian: Honoring Australia’s oldest living legends

The challenge My Guardian, a leading Australian aged care and disability provider, set out to host a historic and deeply meaningful event, the My Guardian Centenarians’ Lunch, honouring Australians aged 100 years and over. The event aimed to shine a spotlight on an extraordinary generation that helped shape modern Australia, celebrating their achievements, resilience, and enduring […]

How Findex Reinvented Its PR Strategy to Break into Tier 1 Financial Media and Lead Wealth Management Conversations

The challenge Findex, one of Australasia’s largest privately-owned providers of integrated financial advisory and accounting services, was undergoing an organisational shift with co-founder and CEO Spiro Paule taking on a new role as Managing Director and two company stalwarts coming in as Co-CEOs. As part of the shake-up, Findex refocused its strategic direction for further […]

LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN

The challenge Promote global renewable energy leader Neoen’s work with Tesla and the South Australian government to fight blackouts by delivering the world’s largest lithium-ion battery and help Neoen own the conversation around renewable energy in Australia. The solution Create an aggressive media campaign to promote Neoen as the leader in Australia’s renewable energy movement Bring the story to the […]