Category: News

Research finds Australians unprepared for using digital healthcare

Research just released by Red Havas highlights that there will be a huge learning curve for most Australians following the Federal Government’s recently announced roll out of telehealth and telecare initiatives, allowing people to access healthcare professional appointments remotely due to the need for social distancing.

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Why you might want to take note of TikTok

12 months ago, if you were to hear the phrase ‘Tik Tok’, you’d either think someone was counting down until you had to do something or if you’re a music fan, you may have thought about the hit single by the singer Ke$ha. Today, TikTok will often trigger an entirely different response among millennials – a new social media platform that is taking the world by storm. And it was only created 3 years ago.

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Vegemite vs Marmite: How off-field antics dominated the headlines

With The Ashes evenly poised ahead of the Third Test which kicks off in the UK later this week,  outside of discussion about Steve Smith’s batting heroics and an impressive debut from Jofra Archer, conversation moved towards something a little unexpected: a ‘war of words’ – or a ‘sledge battle’ if we want to stick in the cricket theme – between two iconic, well-loved brands from Australia and England: Vegemite and Marmite.

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When and why PR stunts are right for your brand

PR stunts. The somewhat notorious activity that captures the imagination. Over the past few decades, there have been many memorable stunts – while there have been many fails, there have been many more huge hits that have catapulted brands into the forefront of the public arena.

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RED AGENCY REBRANDED RED HAVAS AS PART OF GLOBAL PR GROWTH AMBITION

Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients. Red Agency Australia’s progressive model, which integrates PR, Social, Brand Experience and Content Production services at scale, will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, including Universal Music Group, Gameloft and Studio Canal.

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