News

Keeping an eye on Virtual Reality

In my career I’ve been an integral part of the launch teams for a range of innovative tech companies – many of whose products have made a significant impact to the consumer gadget territory. The great thing about working on Tech PR is that I do get a lot of perks from working closely with these giants and start-ups. I am often one of the first people to hear about new technologies before it becomes mainstream. Sometimes, if I’m really lucky, I even get to experience them before launch.

James Wright becomes Havas Worldwide Group MD as Red Agency appoints Aaron Crowther as GM

Havas Worldwide Australia Group has promoted James Wright to a newly created role, Group Managing Director, meaning he now has responsibility for four of the Havas owned agencies in Australia, including continued responsibility for Red Agency. As part of the move, Aaron Crowther, formerly of Spectrum Group, has joined as General Manager of Red Agency.

What to expect in PR in 2015

As we do at this time every year, my colleagues at Havas PR and I have spent the past few months preparing trend forecasts on everything from fashion and food to social responsibility and the Uberisation of all aspects of life.

Red Agency and Graymedia merge in Brisbane

Red Agency has expanded its operations in Queensland with Graymedia merging into its Brisbane office. The move is part of a strategic investment plan to increase its profile and footprint in the Sunshine State.

What do we look for in interns?

At Red Agency, we receive a large amount of applications for internships across all three of our offices and even have a backlog of people waiting to intern with us! We recognise the importance of internships in providing experience to students, as well as an insight to the workings of an agency.

Celebrate Jack Daniel’s birthday with “The Bar that Jack Built”

September marks the birthday of Jack Daniel, the legendary craftsman who continues to make his mark on the world today. To celebrate the occasion, JackDaniel’s is giving friends a gift they definitely won’t forget.

What flavour do you favour? Cadbury Dairy Milk excites the nation with flavour celebration

Been a Milk Chocolate devotee all your life? Are you a Fruit and nutter or Madly Minty? Is Black Forest your idea of heaven? Cadbury Dairy Milk has launched a brand new campaign celebrating its famous flavours, asking the nation, “what flavour do you favour?’ sure to spark debate and discussion across Australia in the coming months.

Red Agency Success At PRWeek Awards Asia

Last week, Red Agency took top honours at this year’s PRWeek Awards Asia 2014, the region’s biggest showcase of PR campaigns, taking out Campaign of the Year, Agency of the Year and three outright category wins and three certificates of excellence.

Time management from an AE’s perspective

It has been a busy couple of months here at Red Agency. With countless events to organise, several new projects to launch and a bunch of new teammates joining the fray, you can understand why!

mumbrella360 – What did we learn?

Last week I went along to mumbrella360 – held at the Hilton Hotel Sydney, curator Tim Burrowes bought together over 200 local and international speakers from agencies, brands and media outlets with some of the big names including Keith Hernandez, Executive Director International Strategy BuzzFeed, Amir Kassaei Global Chief Creative Officer DDB Worldwide, Chris Mitchell, Editor in Chief of The Australian and Mark Scott, Managing Director ABC.

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