I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our future generations could soon be communicating entire犀利士
ly via poop emojis (or Oxford Dictionary’s Word of 2015).
PR, experiential and social agency, Red Agency, has one again taken out the coveted Large Consultancy of the Year award at the 2015 Golden Target Awards for what is believed to be an unprecedented two years in a row. The Awards, held in Hobart, were attended by finalists from the Golden Target State Awards from around the country.
Here at Red Agency we pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast! PR today is a different world to what it was even five years ago. Daily we’re carrying out tasks that didn’t even exist then, so the usual challenge of trying to explain what you do to your parents is only getting harder!
Red Agency took out the top honours at this year’s PRWeek Awards Asia, taking out Australia / New Zealand PR Consultancy of the Year and a gold category win for Business-to-Business Campaign of the Year.
There’s not a lot that shocks me, but I was recently taken back to hear Tropfest spent absolutely nothing on advertising in 2014.
In my career I’ve been an integral part of the launch teams for a range of innovative tech companies – many of whose products have made a significant impact to the consumer gadget territory. The great thing about working on Tech PR is that I do get a lot of perks from working closely with these giants and start-ups. I am often one of the first people to hear about new technologies before it becomes mainstream. Sometimes, if I’m really lucky, I even get to experience them before launch.
Havas Worldwide Australia Group has promoted James Wright to a newly created role, Group Managing Director, meaning he now has responsibility for four of the Havas owned agencies in Australia, including continued responsibility for Red Agency. As part of the move, Aaron Crowther, formerly of Spectrum Group, has joined as General Manager of Red Agency.
As we do at this time every year, my colleagues at Havas PR and I have spent the past few months preparing trend forecasts on everything from fashion and food to social responsibility and the Uberisation of all aspects of life.
Red Agency has expanded its operations in Queensland with Graymedia merging into its Brisbane office. The move is part of a strategic investment plan to increase its profile and footprint in the Sunshine State.
At Red Agency, we receive a large amount of applications for internships across all three of our offices and even have a backlog of people waiting to intern with us! We recognise the importance of internships in providing experience to students, as well as an insight to the workings of an agency.