Australian PR, marketing, and media news outlet B&T has recognised the growth and momentum of Havas Red in its August industry rankings.
B&T announced its monthly New Business Rankings, naming Havas Red as the only PR agency in the broader Creative Industry, in Silver position, following the win of Tourism Fiji’s PR, social media and influencer account.
Havas Red followed up the Tourism Fiji win by announcing it was named PR Agency of Record for challenger telco brands, Tangerine and More, in September.
Pacific islands have proven to be a sure-fire way to win gongs for Australian agencies over the years. Perhaps Havas Red will fire itself to Cannes with the help of Fiji.
Following the appointment, Havas Red joins sister agencies Havas Host and Havas Media in forming the destination’s Australian agency village.
Havas Red’s remit includes creative PR campaigns, media relations, influencers, and brand partnerships that build on Fiji’s award-winning brand platform, ‘Where Happiness Comes Naturally’.
Brent Hill, Tourism Fiji CEO, said, “Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories and reasons for Australians to choose Fiji as their next or return travel destination. Their ideas were designed to cut through in culture and the evolving media environment. The team at Havas Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji.”
