Young stars Claudia Warren & Francesca Hampton have taken the 2025 Cairns Crocodiles Conference by storm, being named the inaugural winners of the PR category in the Young Hatchlings competition.
Representing Havas Red, Claudia (PR) and Fran (Social) teamed up to deliver a multi-channel response to a creative brief from Women on a Mission (WOAM), a bold, all-female non-profit that combines extreme expeditions with powerful storytelling to raise funds and awareness for women who’ve survived violence, conflict, and abuse.
In their response, Claudia and Fran created “Amani”, a fictional AI-generated business leader inspired by the real stories of 612 million women and girls living near war zones. Amani, whose name means peace, is positioned as a Forbes Asia Power Businesswoman of 2025, designed to be both unavoidable and impactful.
The duo were up against finalists from a range of earned PR, social, and creative agencies, but impressed the industry judges with their strategic thinking, well-thought earned ideas, and enthusiasm for the brief.
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