Havas Red Australia has been recognised as the No. 1 consultancy in Australia and New Zealand in the first-ever Earned First APAC Consultancy Performance Index, revealed this week at the PRAXIS Asia-Pacific Conference in Singapore.
The announcement marks a major milestone for the agency and the wider Havas Red network, underscoring the team’s continued leadership in earned-first communications and integrated brand reputation strategies across the region.
Alongside Australia’s top ranking, Havas Red APAC placed No. 5 overall among all consultancies in the region and No. 2 among midsize networks. This achievement highlights the collective strength of Havas Red teams operating across Australia, China, India, Japan, the Philippines, Singapore, and Vietnam, all united by a shared commitment to creative excellence and measurable impact.
“This is a huge moment for us,” said Steve Fontanot, Commercial Managing Director, APAC, Havas Red & Managing Director, Havas Blvd, Havas Australia Group. “It’s the first time we’ve been able to enter an Asia-Pacific regional award for the Havas Red Network, and it’s all thanks to what we’ve achieved together across our offices.”
Reflecting on the achievement, Shane Russell, CEO of Havas Red Australia, said:
“This recognition reflects the incredible work our teams are doing every day to push boundaries and deliver earned-first thinking that drives real impact. It’s a proud moment for Red Australia and for the entire APAC network.”
The result cements Havas Red Australia’s reputation as one of the region’s most innovative consultancies, delivering award-winning campaigns that combine storytelling, data, and creativity to influence audiences and shape cultural conversations.
The Earned First APAC Consultancy Performance Index celebrates agencies that put earned media at the heart of integrated communications. Havas Red’s success demonstrates how its “merged media” model — blending PR, social, digital, and content marketing — continues to drive relevance for brands in a fast-changing landscape.
As earned-first strategies become increasingly central to how organisations build trust and visibility, Havas Red Australia’s leadership in this space reinforces the agency’s role as a regional benchmark for innovation and effectiveness.
We’re thrilled to see our earned-first approach gaining momentum across the region — and we’re just getting started.
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