HAVAS Red Australia CEO Shane Russell recently joined The Inner Chief podcast with Greg Layton, where he reflected on his leadership journey, the evolving role of communications in business, and the future of integrated agency models. With decades of experience in PR, strategy and brand leadership, Shane shares insights that reveal how HAVAS Red is transforming traditional agency thinking and helping clients lead through change.
“Leadership isn’t about being the loudest voice in the room. It’s about creating space for others to lead.”
Hosted by executive coach Greg Layton, The Inner Chief features Australia’s top business leaders as they share career-defining moments and practical leadership advice.
In this episode, Shane and Greg dive deep into topics every business leader and brand builder should hear:
How to avoid PR disasters like Bud Light’s recent brand backlash, and what it really takes to build campaigns that resonate with your audience while staying true to your brand.
The transformation of the media landscape, including the increasing importance of earned and social media — and how businesses can use them to build trust, relevance and authority.
The challenges of building a powerful company brand in a noisy, fragmented communications environment — and why alignment across leadership, marketing and communications is key.
How HAVAS Red is helping clients navigate complex communications challenges, from reputation management to strategic brand storytelling.
Shane also shares behind-the-scenes perspectives on leading HAVAS Red, what integrated thinking means in real-world terms, and why agility and purpose are essential for agency success in 2024 and beyond.
Listen to Shane Russell on The Inner Chief podcast
Or search “Shane Russell” on Spotify, Apple Podcasts or your favourite podcast app.
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