Tourism Fiji has appointed earned-first communications agency HAVAS Red as its Australian PR and influencer agency of record, following a competitive pitch process. The agency will lead efforts to showcase Fiji’s world-renowned attractions and vibrant culture to Australian travellers.
With Australians accounting for almost 50% of visitor arrivals to Fiji, this appointment highlights the enduring love Australians have had for the Pacific island nation for over 50 years. HAVAS Red will develop campaigns to keep Fiji top of mind through authentic storytelling, focusing on both its iconic and lesser-known destinations.
Fiji’s 333 islands offer experiences for every type of traveller – from relaxing on pristine white-sand beaches and exploring local villages to hiking to waterfalls and snorkelling with majestic Manta Rays. At the heart of the Fijian experience is the warmth of its people, who embody the famous “Bula” spirit, blending humour, hospitality, and a strong sense of family and community.
As part of this role, HAVAS Red joins HAVAS Host and HAVAS Media to form the Australian agency village for Tourism Fiji. The agency’s responsibilities will include creative PR campaigns, media relations, influencer partnerships, and brand collaborations, all building on Fiji’s award-winning brand platform, Where Happiness Comes Naturally.
Brent Hill, Tourism Fiji CEO, said:
“HAVAS Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination. Their ideas were designed to cut through in culture and the evolving media environment. The team at HAVAS Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji.”
Shane Russell, HAVAS Red CEO, said:
“Fiji holds a special place in the hearts of millions of Aussies, with people of all ages experiencing the happiness that comes so naturally to Fijians. It’s an exciting opportunity to help Fiji extend its brand to reach more travellers, and to retain its share of voice in an increasingly competitive travel and tourism market.”
HAVAS Red will collaborate with the HAVAS Village agencies on the next iteration of the Where Happiness Comes Naturally brand campaign, aiming to showcase the destination’s unique charm and appeal.
Take the next step and reach out today.
