SWAY by HAVAS Red

SWAY by HAVAS Red is our global influencer marketing service built to connect brands with the right voices — authentically, strategically, and with measurable impact.

Developed in collaboration with our PR, social, and experiential experts, SWAY is designed to integrate seamlessly into broader communications strategies. Whether it’s a one-off campaign or a long-term influencer program, we help brands move beyond transactional partnerships to cultivate deeper, purpose-driven relationships with creators.

A Global Network of Influence

With hubs across Australia, Asia, Europe, North America, and the Middle East, SWAY represents a global center of excellence for influencer marketing. As brands increasingly recognize creators as a full-funnel marketing channel, our approach is built around performance, transparency, and trust.

What SWAY Offers

We provide a full-service, end-to-end solution that includes:

• Strategic Campaign Development
  Social-first concepts powered by data, insights, and creativity.

• Proprietary 5-Step Framework
  From identifying the right influencers to measuring real results.

• Always-On Strategy
  Long-term, authentic influencer partnerships that grow with your brand.

• Platform-Specific Guidance
  Defined roles and best practices tailored for every major social platform.

• Tech + Tools
  Access to best-in-class social analytics and deep integrations with leading industry platforms.

• Emerging Trends + Risk Management
  Insightful guidance on navigating the fast-moving world of tech, trends, and reputation.

• Measurement that Matters
  Custom-built proxy measurement frameworks to evaluate what truly drives impact.

Backed by Experience

We’ve been helping brands navigate the evolving world of influencer marketing for years. Today, we support over 100 clients globally in building smarter, more effective influencer strategies — and SWAY is our commitment to bringing that expertise into sharper focus.

SWAY is part of a suite of specialized services from HAVAS Red, including Peaks (executive branding), Red Impact (ESG and sustainability communications), INDUSTRY by HAVAS Red (B2B communications), Red Connect (content marketing), and HAVAS Red Health (health and wellness PR).