In a world of peer-powered influence, credibility is currency. At HAVAS Red, we create influencer programs that go beyond reach — building trust, sparking conversation and driving results. Whether it’s always-on advocacy or a hero campaign, we connect brands with the right voices to deliver the right message to the right audience.
It’s not about who’s loudest — it’s about who’s most aligned. We rigorously vet talent to ensure influencer partnerships are authentic, values-aligned and brand-safe. Using a mix of data analysis, human insight and platform expertise, we assess everything from audience quality and engagement to tone of voice, past partnerships and cultural fit.
We manage every aspect of influencer engagement — from contracting and briefing to approvals, compliance and performance reporting. Our approach balances creativity and control, giving influencers room to be themselves while ensuring content aligns with your brand, campaign objectives and regulatory requirements.
Every brand, every audience and every moment calls for a different kind of influence. We develop bespoke influencer campaigns built around your goals — whether it’s awareness, consideration or conversion. From strategic concepting to platform selection and performance tracking, we design programs that are creative, credible and measurable.
Our global influencer marketing offering, SWAY by HAVAS Red, connects brands with the right talent through a strategic, earned-first lens. From micro to macro, SWAY combines deep cultural insight with smart data to identify influencers who align with your brand’s values — not just vanity metrics. It’s backed by our full suite of integrated services, including content creation, social strategy, brand experience, and strategic communications, ensuring every campaign is authentic, engaging and built to earn attention across platforms and audiences.
Our influencer campaigns are designed to do more than drive reach — they build credibility, spark conversation, and deliver real brand value. We back each campaign with bespoke content from our in-house studio, optimised for social and earned outcomes. Influencer activity is embedded within broader social strategies to maximise engagement, and brought to life through experiential activations that connect online and on the ground. Talent is hand-picked and briefed to align with your brand’s creative strategy — ensuring every partnership feels purposeful and authentic. And because we’re rooted in strategic communications, our influencer work is backed by the same rigour and reputation thinking that drives our PR campaigns — helping you earn attention in all the right places.
At HAVAS Red, we treat influence as a strategic communications tool — not a media buy. Whether you’re launching something new or looking to deepen your brand’s social credibility, we’ll help you harness the power of influence with intention, impact and integrity.
Take the next step and reach out today.
©
HAVAS Red
