CRed by HAVAS Red

CRed by HAVAS Red is our global influencer marketing service built to connect brands with the right voices — authentically, strategically, and with measurable impact.

Developed in collaboration with our PR, social, and experiential experts, CRed is designed to integrate seamlessly into broader communications strategies. Whether it’s a one-off campaign or a long-term influencer program, we help brands move beyond transactional partnerships to cultivate deeper, purpose-driven relationships with creators.

A Global Network of Influence

With hubs across Australia, Asia, Europe, North America, and the Middle East, CRed represents a global centre of excellence for influencer marketing. As brands increasingly recognise creators as a full-funnel marketing channel, our approach is built around performance, transparency, and trust.

What CRed Offers

We provide a full-service, end-to-end solution that includes:

• Strategic Campaign Development — Social-first concepts powered by data, insights, and creativity.
• Proprietary 5-Step Framework — From identifying the right influencers to measuring real results.
• Always-On Strategy — Long-term, authentic influencer partnerships that grow with your brand.
• Platform-Specific Guidance — Defined roles and best practices tailored for every major social platform.
• Tech + Tools — Access to best-in-class social analytics and deep integrations with leading industry platforms.
• Emerging Trends + Risk Management — Insightful guidance on navigating the fast-moving world of tech, trends, and reputation.
• Measurement that Matters — Custom-built proxy measurement frameworks to evaluate what truly drives impact.

Backed by Experience

We’ve been helping brands navigate the evolving world of influencer marketing for years. Today, we support over 100 clients globally in building smarter, more effective influencer strategies — and CRed is our commitment to bringing that expertise into sharper focus.

CRed is part of a suite of specialised services from HAVAS Red, including Peaks (executive branding), Red Impact (ESG and sustainability communications), INDUSTRY by HAVAS Red (B2B communications), Red Connect (B2B content marketing), and HAVAS Red Health (health and wellness PR).