Originally published on CampaignLive.co.uk
HAVAS Red has been named PR Agency Global Network of the Year by Campaign, recognising the agency’s rapid global growth, innovative campaigns, and strong culture of employee support.
Over the past three years, the HAVAS PR network has been reimagined and relaunched as HAVAS Red. During this time, the agency has nearly doubled in size, now operating across 14 markets with 370 staff worldwide.
The network continues to expand its specialist capabilities:
2020: Launch of Red Connect, a content marketing sub-brand.
2021: Introduction of HAVAS Red Health, a specialist health and wellness communications offering.
2022: Rollout of Red Impact, consolidating ESG (environmental, social, and governance) expertise across global teams.
This evolution has positioned HAVAS Red as a leading integrated PR and communications agency, connecting earned, social, and experiential strategies under its “Merged Media” model.
Since launching in 2019, HAVAS Red has earned more than 800 awards worldwide, including a Grand Prix at the Cannes Lions Festival 2022.
Among the network’s standout campaigns:
Save Ukraine #StopWar Telethon – Coordinated by 80 HAVAS Red PR consultants across 20 markets, amplifying a charity broadcast that reached over 80 million people live, raised more than €1.5 million, and mobilised solidarity marches in 50+ European cities.
GetYourGuide: Turning the Lights on at the Vatican Museums – Offered travellers exclusive behind-the-scenes access to the Vatican Museums before opening hours. The campaign achieved 4.1 million social impressions, a 94% completion rate for stories, and 500 million in global media reach.
These examples showcase HAVAS Red’s ability to deliver culturally relevant, impactful campaigns that resonate with global audiences.
HAVAS Red’s recognition also stems from its investment in people. Each office designates an All In Representative to lead diversity, equity, and inclusion (DE&I) initiatives tailored to its local context.
The Australia team spans six decades in age range and reports no gender pay gap.
In Germany, the team represents 17 nationalities and has 50% female leadership.
To further support its talent, every HAVAS Red employee receives a US$3,000 annual training bursary to pursue external professional development or passion projects aligned with career goals.
Judges commended the agency’s “solid case studies focused on driving reach and engagement” and highlighted its commitment to talent development:
“They put their money where their mouth is, by providing talent with financial support to training.”
HAVAS Red’s win reinforces its position as one of the world’s leading PR networks, blending international reach with strong local expertise. In Australia, HAVAS Red continues to deliver earned-first communications for brands across consumer, health, corporate, and public affairs sectors.
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