Red Impact is HAVAS Red’s global ESG and purpose communications offering, designed to help organisations lead with integrity, create meaningful change, and communicate that change with clarity and authenticity.
With decades of experience in cause-related work and a deep bench of global experts, Red Impact supports clients across industries and regions in building reputation through purpose. Whether you’re scaling a new initiative or managing complex stakeholder expectations, we provide end-to-end ESG communications that drive real, measurable outcomes.
At HAVAS Red, we believe purpose is more than a statement — it’s a strategic business driver. Red Impact brings together our environmental, social and governance (ESG) expertise across markets, platforms, and sectors. From long-term strategic planning to crisis response, we help clients embed purpose at the heart of their communications and reputation strategy.
Our global practice supports brands and organisations in shaping, expressing, and protecting their purpose. Services include:
Corporate Purpose & ESG Strategy
Aligning values with business objectives through intentional, insight-led communication planning.
Multistakeholder Communications
Engaging employees, customers, investors, regulators, and communities with tailored, compelling messaging.
ESG Storytelling & Campaigns
Bringing initiatives to life through multichannel content and creative that resonates.
Reporting & Measurement
Supporting clients in developing ESG reports, disclosures, and custom frameworks to track performance and impact.
Issues & Crisis Management
Guiding leaders through moments of scrutiny when reputation and purpose are under pressure.
Cause Partnership & Advocacy
Connecting brands with meaningful causes, and facilitating partnerships with nonprofit and mission-driven organisations.
Red Impact is powered by a network of ESG specialists and communications leaders across key global markets — from the U.S. and U.K. to Australia, the Middle East, Europe, Africa, and Asia. Our diverse team brings deep cultural fluency, sector-specific knowledge, and a shared passion for work that matters.
We’ve partnered with a wide range of brands and purpose-driven organisations, including adidas, L’Oréal, Merck KGaA, UNICEF, Team Rubicon, the Country of Palau, and the United Nations Foundation.
As part of the Havas Group, HAVAS Red draws on insights from the Meaningful Brands study — a 12-year global research program exploring how brands can improve lives, drive social progress, and deliver stronger business results. Our thinking is also reflected in our recent white paper, “5 Ways Brands Can Do Purpose on Purpose,” offering practical guidance on navigating the evolving purpose landscape.
At HAVAS Red, we’re inspired by brands that act with intention and lead with purpose. Red Impact is how we help those brands shape a better future — for business, for people, and for the planet.
Peaks is part of HAVAS Red’s suite of specialised communications services, including:
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