admin, Author at Havas Red Australia

From learning to earning: How to make the unpaid hours count

Each year, thousands of wide-eyed graduates are released into the wild of the working world; degrees clutched firmly in hand, ambitions sky high.

First year in PR: Survival of the fittest

Surviving your first year in public relations is no easy feat and not for the faint-hearted. There will be sleepless nights, stressful days, deadlines to meet and a myriad of requests and demands you feel you simply cannot meet.

James Wright explains how to use market research data from social media

James Wright explains how to use market research data from social media for your business with Networx Brisbane after the “Social Media Marketing” event held on 21 August 2013 in the Rainbow Room at Cloudland, Fortitude Valley.

Awards: two sides of the trophy

In the last couple of years, Red Agency has brought home over 30 awards, including 2014 winning Large PR Agency of the Year (CommsCon), 2013 PR Consultancy of the Year (PRWeek Asia Awards), 2013 Campaign of the Year (PRIA Golden Target Awards) and several other awards for numerous campaigns including 5 Cannes Lions. Last year, we were the most awarded PR agency in Australia.

Pinning is winning for brands online

What started as a place for soon-to-be-wed women, travelbugs looking to stave off the wanderlust or people like me, whose obsession with interior design (cushions!) cannot be contained in one small apartment, Pinterest is quickly becoming another resource for businesses hoping to connect with consumers in a new way.

Red Agency appoints Nigel Hickey to lead ‘Red Guerilla’ experiential practice

Red Agency has appointed Nigel Hickey to head up its experiential division as the agency moves towards a greater strategic focus in brand experience and activation. The PR, social and experiential agency will rename the division “Red Guerilla”. Nigel Hickey joins from Traffik (part of Clemenger Group), and brings more than a decade of advertising and marketing experience to the team.

Red Agency wins Campaign of the Year 2013 at the PRIA Golden Target Awards

Red Agency was awarded Campaign of the Year 2013 at the PRIA Golden Target Awards for ‘The Most Powerful Arm Ever Invented’ campaign, which highlighted the challenges of duchenne muscular distrophy and urged people to help lobby the government for more funding.

Happy Birthday: Facebook turns 10

Facebook enters the double digits today, turning 10 years old. It’s hard to fathom that what began as a few guys with a dorm room and a dream today boasts a population that eclipses that of India. That’s 1.23 billion people.

On a mission to kill the press release

One of the things that Coca-Cola’s digital chief, Ashley Brown, was able to attribute the success of their recent campaign “Sharing Can” to, was their very own newsroom – a place where people who had journalism backgrounds held daily meetings at 9am to plan content – often on the fly. He also announced that Coke has embarked on a goal of reducing press releases by half this year and getting rid of them entirely by 2015.

Who Cares Wins

Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change. Young people have more power to have their voice heard than ever.