We were charged with placing the Global Climate Action Summit, held in September 2018 in San Francisco, at the forefront of the global conversation on climate change.
ESTABLISHING A GLOBAL FOOTPRINT AROUND CLIMATE: GLOBAL CLIMATE ACTION SUMMIT
ESTABLISHING A GLOBAL FOOTPRINT AROUND CLIMATE: GLOBAL CLIMATE ACTION SUMMIT
The Challenge
The Solution
We focused on core public relations tactics, including daily media outreach, to increase the impact of the summit’s messages. We developed the summit’s website to act as a key portal for global audiences, providing opportunities for individuals to participate in summit activations and connect with partners, climate trailblazers and supporters in their communities. Then we acted as a web editor by creating and uploading summit, partner and affiliate content such as news, blogs and event previews. We established and monitored the summit’s social media presence, using unique hashtags to share stories of climate action, and hosted digital surges to bring the ambition, inspiration and creativity of the summit to countries around the world. We monitored and managed press accreditation requests, designed style guides, directed a sizzle reel, and developed digital communications toolkits in multiple languages.